In other words: How we supported Shortcut in their growth journey with a little help from good old growth marketing — with the shared goal of acquiring PQLs. 🚀
Shortcut is a project management tool sans all the management. It was built by a software team for other software teams, so it really makes project management for software teams easy as pie.
We at Advance B2B love pie, so we were super excited to get on board! 🍰
When we initially started working together, the idea was to help them fine-tune their customer acquisition process using great content and paid channels and experimentation.
In September 2021, Shortcut went through a full rebranding process. We supported them in the process and created a lot of top of the funnel content to help the new brand get up and running.
What else did we do? Read on to find out!
Things Shortcut wanted us to help with:
Why they chose to work with us 🙏🏼
During our cooperation, we had the chance to do many awesome things. For example:
Advance B2B has been an invaluable resource in our growth journey. They really spent time learning about our target audience and our specific growth needs, assembled a great team that filled the skill gaps of my in-house team, and consistently delivered high-quality work week after week.
I have been impressed with the level of professionalism and the sense of true partnership the Advance B2B team brought, and my in-house team has learned many best practices from the AB2B team.”
VP of Marketing, Shortcut
We worked together from January to November 2021. ❤️
Everything was smooth sailing from start to finish, but of course, we have to mention a couple of special highlights. ⛵️
Our SEO work and content cooperation were always awesome and super smooth, and we also had a lot of room to experiment and test out new ways of doing things.
These experiments resulted in many successful campaigns with concrete results like new sign-ups, conversions, and customers.
The cooperation ended because the in-house Shortcut team grew significantly, from two to a 10+ person marketing team. However, we'd be super stoked to be able to continue working together in the future. 👀
If you’d like to talk to us about working together, your best bet is the chat window on your right.
Alternatively, you can fill out this handy little form and we’ll get back to you within the next 24 hours (unless it’s the weekend or a national holiday, in which case we might take a tad longer.) 🎅🏻
And if writing isn’t your thing, you can always call our Samuli at +230 5844 1728. He loves talking on the phone! You’ll see.
You can also book a time directly from our calendar. ⬇️