[Customer case]
QPR Software

How we gave QPR Software’s website a breath of new life and increased their website time spent by 20% in only 2 months.

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QPR Software is a software and solution provider specializing in process mining, process and enterprise architecture modeling, and performance management. 

QPR Software needed help with its website redesign. Our partnership began in August 2021, and the entire project was completed in  2,5 months — from redesigning to implementation. 

QPR Software’s old website was built using an outdated templating system that didn’t have the same flexibility found on new HubSpot themes. Essentially, what that translates into is: You needed to have the skills of a coder to make any kind of updates to the website. As a result, it made website editing extremely difficult for the marketing team. 

Since we strongly believe in the power of a good website, we dove in head-on to make that a reality. 

The outcome? QPR Software’s website has an increase of 20,2% in average session length and a decrease of 5% in bounce rate for organic search within 2 months after we’ve completed the project.

What else did we do? Read on to find out!

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The starting point ⚡️

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Things QPR wanted us to help with:

  • Website redesign and restructuring. QPR Software’s last website update was in 2019. Due to the complexity of the previous website builder, making changes to QPR Software’s website was time-consuming and difficult.
  • Website optimization to make it more user, SEO, and mobile-friendly. 
  • Develop easily customizable website templates with editable modules. 

Why they chose to work with us 🙏🏼

  • The Advance B2B approach of understanding our customer’s pain points and coming up with tailored solutions.
  • Collaboration model that allows the customer to actively participate in the process and have their voices heard.
  • Our responsiveness in answering questions from the get-go. 
  • Advance B2B’s team of experts in growth-driven design. 

Here are some examples of work we have done for QPR:

  • Helped in planning and restructuring.
  • We also built wireframes and website modules.
  • We designed an interface to improve site friendliness and optimized it for mobile.
  • QPR Software was ready to say goodbye to their old website builder (which caused pain and tears every time an update was needed). So we migrated content from the old platform onto HubSpot.
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KPIs

Time spent on the website

Results 🎯

  • An updated HubSpot website with improved UX and UI, mobile-optimized modules, and easy internal usability. 
  • The average session length increased by 20,2% for organic search within 2 months upon project completion. 
  • The bounce rate for organic search decreased by 5% for the same time period.

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We're very happy with the results. We’ve really enjoyed cooperating with Advance B2B. Now, we’re able to make significant improvements to our website that will support our new growth strategy. We finally have a website builder that’s up-to-date and easy to use. It’s not only the marketing team who’s happy about this: we’ve also gotten great feedback from other functions regarding the usability, clarity, and design of the new pages!

Saara Bergman

Product Marketing Manager, QPR Software

Want to try it too?

If you’d like to talk to us about working together, your best bet is the chat window on your right.

Alternatively, you can fill out this handy little form and we’ll get back to you within the next 24 hours (unless it’s the weekend or a national holiday, in which case we might take a tad longer.) 🎅🏻

You can also book a time directly from our calendar. ⬇️

 

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