How we gave QPR Software’s website a breath of new life and increased their website time spent by 20% in only 2 months.
QPR Software is a software and solution provider specializing in process mining, process and enterprise architecture modeling, and performance management.
QPR Software needed help with its website redesign. Our partnership began in August 2021, and the entire project was completed in 2,5 months — from redesigning to implementation.
QPR Software’s old website was built using an outdated templating system that didn’t have the same flexibility found on new HubSpot themes. Essentially, what that translates into is: You needed to have the skills of a coder to make any kind of updates to the website. As a result, it made website editing extremely difficult for the marketing team.
Since we strongly believe in the power of a good website, we dove in head-on to make that a reality.
The outcome? QPR Software’s website has an increase of 20,2% in average session length and a decrease of 5% in bounce rate for organic search within 2 months after we’ve completed the project.
What else did we do? Read on to find out!
Things QPR wanted us to help with:
Why they chose to work with us 🙏🏼
Time spent on the website
We're very happy with the results. We’ve really enjoyed cooperating with Advance B2B. Now, we’re able to make significant improvements to our website that will support our new growth strategy. We finally have a website builder that’s up-to-date and easy to use. It’s not only the marketing team who’s happy about this: we’ve also gotten great feedback from other functions regarding the usability, clarity, and design of the new pages!
Product Marketing Manager, QPR Software
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