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Customer story


From high-touch to low-touch sales with strategic marketing

About Mediamasteri

Mediamaisteri is a Finnish company that sells e-learning products. They also have a learning management system and related services, such as trainings.

Among other things, we have helped them move from a more high-touch sales model towards a lower-touch one (for example by creating a pricing page as soon as we could).

At this point, Mediamaisteri has no intention of being fully no-touch, and selling will continue to require hard work from the sales team. However, we're helping eliminate any unnecessary sales work and allow their salespeople to focus on good-fit leads.

Our cooperation started in May 2021, and we got started with ambitious goals right from the get-go.

Services provided

Marketing strategy
Customer research and ICP definition
Content marketing

Starting point

What Mediamaisteri needed help with

  • Getting more leads to the pipeline 
  • A systematic approach to marketing
  • Moving from single actions to a more holistic strategic approach
  • Mediamaisteri had no clear marketing goals in mind before the cooperation, so they also looked for help with setting them. 

Why they chose Advance B2B

  • An agency is better than a new hire: Much more gets done when there is a group of people working together
  • Advance B2B’s marketing mindset: Marketing is about sales and growth = growth marketing. Our way of working is consistent and believable, with a fully mapped-out process and end goals
  • Advance B2B’s SaaS-specific knowledge and understanding, as well as our core messages, simple pricing, and agile model
  • Advance B2B’s customer first approach: During the sales process, we made a demo landing page for them. On that page, we showcased and demonstrated our customer-centric process by creating carefully thought-out content for a specific target audience through their real-life pain points
  • We actually make things happen instead of just talking about doing so.

"We are a B2B SaaS company that offers e-learning solutions. We realized that we needed to scale our marketing efforts, and we chose Advance B2B to help us with that, mainly because of their experience with similar B2B SaaS companies. 

We started our cooperation by identifying our ICP, and from that ICP work, we realized that there was a lot of development work that we needed to do with our positioning. Advance B2B was there to help us along the entire way.”

Arttu Kotakorpi
Mediamaisteri Oy

Arttu Kotakorpi

Some examples of our work

  • We produced a marketing strategy
  • Laser-focused actions: the most important KPI for Mediamaisteri was the number of leads coming in, but we were also looking at MQLs, SQLs, and the processes around them. For instance, we followed opportunities that turned into paid customers, and we’ve seen funnel conversions improve (with the 'opportunity to customer' conversion doubling in the following month compared to the 12-month average).
  • Identified bottlenecks included not getting in front of the right prospects at the right time and brand awareness
  • A new pricing page: There wasn’t one before
  • Clearly mapped content marketing and advertising tactics for every step of the funnel. We produced and promoted new and engaging content in the form of blog posts and an e-book. The ebook was an optimized and refreshed version of an existing downloadable. We also updated the dedicated landing page created for it.

"With many organizations of our size, it isn’t possible to hire all of the experts needed for a marketing team. We would’ve needed to hire over 10 in-house marketers to cover everything from growth marketing, paid ads, content marketing, data analytics, etc. So we really value that we can have all of the best experts from Advance B2B whenever needed.”

Arttu Kotakorpi
Mediamaisteri Oy

Arttu Kotakorpi


Our contact person, Arttu, especially highlights the Advance B2B way of doing customer research.

The Mediamaisteri team really gained an understanding of what their customers’ pain points are. The team also appreciated how we combined our systematic approach with the Jobs to be Done framework.

We also received extra praise for the consistent new tone of voice we brought to the company and communication and our systematic approach to everything we do.

Admittedly, we do like to measure everything we’re doing, as well as document it all and keep a good structure.

And, of course, our agile scrum model, with its regular meetings and checkups, helps keep it all together.

Let's have a talk!

If you’d like to talk to us about working together, your best bet is our calendar below. Find a time that's most convenient for you and simply book it! You'll be booked with someone from our sales team.

Alternatively, you can fill out this form and we’ll hit you back with an email within the next 24 hours (unless it’s the weekend or a national holiday, in which case we might take a tad longer, you know how that goes).

* if you're interested in working for us, visit our careers page!