In other words: How we teamed up with Mediamaisteri to help them grow their business through growth marketing. 🚀
Mediamaisteri is a Finnish company that sells e-learning products. They also have a learning management system and services around it, such as trainings.
Among other things, we have helped them move from a more high-touch sales model towards a lower-touch one (for example by creating a pricing page as soon as we could 🤑).
Mediamaisteri has no intention to be fully no-touch (at least at this point), and sales will continue to require hard work from their sales team — but at the same time, we're helping them eliminate any unnecessary sales work and allow their salespeople to focus on good-fit leads.
So cool, and just the kind of challenge we love at Advance B2B. 💪
Our cooperation started in May 2021, and we got started with ambitious goals right from the get-go. On this page, you’ll find out what we set out to do, and how we did it.
Let’s dive in! 🤿
What Mediamaisteri needed help with 🤔
Why they chose to work with us 🙏
Our contact person Arttu especially highlights the Advance B2B approach to customer research.
The Mediamaisteri team really gained an understanding of what their customers’ pain points are. The team also appreciated how we combined our systematic approach with the Jobs to be Done framework.
We also got extra praise for the consistent new tone of voice we brought to the company and communication, and the systematic approach to everything we do.
Admittedly, we do like to measure everything we’re doing, as well as document it all and keep a good structure.
And of course, our agile scrum model with its regular meetings and checkups helps keep it all together.
What will we accomplish together next?
We are a B2B SaaS company that offers e-learning solutions. We realized that we needed to scale our marketing efforts, and we chose Advance B2B to help us with that, mainly because of their experience with similar B2B SaaS companies.
We started our cooperation by identifying our ICP, and from that ICP work, we realized that there was a lot of development work that we needed to do with our positioning. Advance B2B was there to help us along the entire way.
With many organizations of our size, it isn’t possible to hire all of the experts needed for a marketing team. We would’ve needed to hire over 10 in-house marketers to cover everything from growth marketing, paid ads, content marketing, data analytics, etc. So we really value that we can have all of the best experts from Advance B2B whenever needed.”
Get in touch and we’ll take it from there!