[Customer Case] HR DataHub

How we’re helping HR DataHub clarify their strategy, scale up their marketing, and work as their fully outsourced marketing function. 


HR DataHub is an HR intelligence platform that helps HR professionals access data-led sector insights to better understand how the HR world is moving around them.

The platform collects HR data straight from organizations in all sectors and uses it to provide reliable market analysis across all HR activities — so that organizations can benchmark themselves against others, safely and confidentially.

As a small business without an in-house marketing function, HR DataHub had a pretty wide range of requirements from their marketing partner.

Luckily, we both found our perfect match! ❤️

What else is in the works for our dream team? Read on to find out or watch the video below 👇!




Marketing for the longest time, really since the company started, looked like us trying to do what we could on LinkedIn. We were really struggling to get a cohesive message out and to get a cohesive approach. The biggest challenge was that we didn’t know what was working."

Alexa Grellet

Co-founder, HR DataHub

Marketing at HR DataHub before Advance B2B 🪦

The ‘before picture’ of HR DataHub was just like many other early-stage B2B SaaS companies: they did what they could with the resources they had. And while they were growing, they knew they needed more man-power, and a more strategic approach. 

So the question was: do they hire internally, or outsource to an agency?

The answer was clear: if HR DataHub wanted to reach their goals, they’d have to hire a small army of experts. 

And, well…you can probably guess by now that we were that small army of experts! 🤩

Marketing at HR DataHub now 🌱

"Advance B2B is literally our entire marketing team, and we're so happy about it."

Now, marketing at HR DataHub is cohesive, targeted, and data-driven. All of the technical foundations are in place, and we’re ready to achieve amazing results as a team.

HR DataHub now has their own dedicated growth team (including their Growth Marketing Strategist, Content Marketer and Paid Acquisition Specialist) as well as the wider team of Advancers when they need design or marketing technology help, for example. 

Why they chose a marketing partner all the way over in Finland 🇫🇮

As we mentioned: HR DataHub had clear requirements of the kind of agency they wanted to work with. For example, one that was:

  • Specialized in B2B SaaS companies 
  • Has a range of internal expertise across the entire funnel 
  • Heavily focused on customer research 

And for them, it didn’t matter what that agency’s postcode is (and phew, since we’re repping Malmi 00700), as long as the time zones were close enough, they truly just wanted the best team for the job. 


The strategy phase ⚡

For those who don’t know, the Advance B2B growth marketing strategy phase is pretty full-on (and for good reason!) 

We spend around 8 weeks doing some pretty heavy digging into your business, your customers. For example: 

  • Content audits and keyword research 
  • Paid acquisition audits
  • Hubspot CRM audits
  • Extensive qualitative customer research 
  • Brand, positioning and messaging work
  • Product packaging and pricing (if relevant)

As we mentioned earlier, our customer research was one of the key selling points for HR DataHub. 💡

And it’s lucky for us, too – because we believe customer research is an irreplaceable part of any company’s growth strategy. You need to talk to your customers to find out who they are, who they think you are, and where you can find more people like them.

We spoke to several of HR DataHub’s customers to help solidify their thoughts about their customers’ behavior –and debunk some internal myths too!

From there, we nailed down the Ideal Customer Profile that we’ll use as our guide for the months and years to come (until it’s time to use our learnings to refine it even more, of course!) 

Other things we’ve worked on so far:

As well as building HR DataHub’s holistic growth marketing strategy, we have:

  • Restructured Google Ads accounts and launched ads
  • Started testing ad channels (Linkedin)
  • Content work (pillar pages, blog posts)
  • Product launch and re-engaging prospects

Take a look at a few of the examples below:




The best thing about working with Advance B2B?

We can’t say it any better than our customers, so take it from Alexa, Co-Founder at HR DataHub: 

“You are this collection of badass people that are just so competent and kind and just really, really good. And that's the kind of people that we want to work with.”

As well as our amazing team, the learning culture and generosity of knowledge sharing that we create with our customers is something HR DataHub values highly.  

You see, we do better when our customers do better. The more knowledge we can share, the more competent and skilled marketers our customers can become, and that’s a double win for both of us. 

What’s next for HR Data Hub and Advance B2B?

Now that we’ve got best practices for data collection, tracking, CRM and advertising, as well as our growth marketing strategy to steer us on our journey – the sky’s the limit with HR DataHub. 

We’ll be focusing on smart, bold, strategic growth marketing and of course, learning as we go! 🚀

Want to try it too?

If you’d like to talk to us about working together, you can fill out this handy little form and we’ll get back to you within the next 24 hours (unless it’s the weekend or a national holiday, in which case we might take a tad longer.) 👉

You can also book a time directly from our calendar. ⬇️