[Guide] Customer lifecycle marketing: How to maximize the LTV of your B2B SaaS customers

Customer lifecycle marketing (CLM) is a framework that helps us understand how we should market to each stage of the lifecycle to maximize revenue from new and existing customers.

Customer lifecycle marketing is crucial for SaaS success because the Monthly Recurring Revenue (MRR) is the lifeline of a SaaS business, and the growth rate of the business has a huge impact on the company’s valuation.

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