Join our webinar on December 16, 2021 at 12 pm UTC / 14.00 EET 👇
Back in the days, most marketing was actually about brand marketing. But at some point, brand marketing has created a brand issue for itself.
You can see this challenge in all sorts of companies: whether it is a product-led company or a big enterprise. The role of brand for B2B SaaS growth is often underestimated, if not forgotten.
Brand has also been underrated in B2B SaaS, no matter what kind of SaaS we're talking about - but this is changing! The best performers are already taking branding very seriously.
In this webinar, we will discuss this topic with strategic brand expert and marketing leader, Heikki Sivonen, who will share his experiences with us.
Sign up for the webinar to hear all about it! ❤️
And hey, if you can't make it (we know, you might be off work enjoying some Christmas activities), do sign up anyway; we'll send you the recording afterward! 🎧
Got excited? Here’s more good stuff about the importance of brand in B2B SaaS growth (because internal linking is part of that too).
Brand plays a key role in our international journey. In essence, brand is just like a good event. If it's well done, nobody consciously notices it, but if isn't everyone sure will.
I love when people say brand doesn't matter in B2B. Let me just open my Hubspot/Drift or Klaus app and see what they say.