[Webinar] The role of brand in B2B SaaS growth

Join our webinar on December 16, 2021 at 12 pm UTC / 14.00 EET ๐Ÿ‘‡

What is this live webinar about?

Back in the days, most marketing was actually about brand marketing. But at some point, brand marketing has created a brand issue for itself.

You can see this challenge in all sorts of companies: whether it is a product-led company or a big enterprise. The role of brand for B2B SaaS growth is often underestimated, if not forgotten.

Brand has also been underrated in B2B SaaS, no matter what kind of SaaS we're talking about - but this is changing! The best performers are already taking branding very seriously.

In this webinar, we will discuss this topic with strategic brand expert and marketing leader, Heikki Sivonen, who will share his experiences with us.

  • Concrete examples of how a strong brand can help to conquer new markets (and also which parts of this are particularly challenging).
  • What kind of learnings he has encountered on the way from taking companies global with brand-driven growth marketing as a core ingredient
  • How to combine short-term growth marketing tactics with long-term branding approach in an effective way - and what are the favorite tactics he likes to rely on.

Who is this webinar for?

  • SaaS company CMOs, CGOs & CEOs
  • Anyone who is either excited about brand and brand marketing, or those who are still questioning its importance.  ๐Ÿ––

Sign up for the webinar to hear all about it! โค๏ธ

And hey, if you can't make it (we know, you might be off work enjoying some Christmas activities), do sign up anyway; we'll send you the recording afterward! ๐ŸŽง

Got excited? Hereโ€™s more good stuff about the importance of brand in B2B SaaS growth (because internal linking is part of that too).

Meet the speakers


Brand plays a key role in our international journey. In essence, brand is just like a good event. If it's well done, nobody consciously notices it, but if isn't everyone sure will.

Heikki Sivonen


I love when people say brand doesn't matter in B2B. Let me just open my Hubspot/Drift or Klaus app and see what they say.

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