Valve Branding has acquired 100% of AB2B shares

Helsinki, May 5th, 2025

On April 30, Valve acquired 100% of Advance B2B’s shares. As a result, we are no longer part of the Bravedo community, which we’ve proudly been part of since 2018.

We’ve come a long way over the past years: growing the team, sharpening our focus, and building one of the strongest B2B marketing agencies in the Nordics. Now it’s time for the next chapter.

Together with Valve, we’re building something bigger:

💜 A team of 120+ experts

💜 € 15 M+ in combined revenue

💜 The largest B2B-focused marketing agency in Finland

💜 One of Europe’s top HubSpot partners, with a shared goal of reaching Elite Partner status

💜 A new common story in the works, designed to support international growth

For our clients, this means more capabilities, capacity, and better support, from brand to tech and strategy to execution. For our team, it opens up new opportunities to do ambitious work with an even broader set of tools and talent.

Our day-to-day continues as usual, but our sights are set higher.

We're thankful for Bravedo's support and for everyone who’s been part of building what Advance B2B is today.

And most of all, HELLO to all our new colleagues at Valve!

Let’s go build empires.

Further information:

Sari Venäläinen
CEO, Advance B2B
+358 50 599 4389
sari@advanceb2b.fi

Jorma Maaninka
CEO, Valve Branding
+358 40 173 5504
jorma.maaninka@valve.fi

About Advance B2B

Advance B2B is a marketing agency that helps B2B companies grow by combining business strategy, creative content, and digital marketing with a finely tuned sales and marketing tech stack. As a long-time HubSpot Diamond Partner, AB2B has deep expertise in making HubSpot work as part of a scalable commercial setup. Known for its no-BS approach, AB2B builds brands that support sales, drive revenue, and deliver measurable impact. The team operates across five countries and focuses on results that actually matter.

About Valve

Valve is a B2B marketing consultancy that brings together strategic thinking, creative design, and technical expertise. Based in Helsinki, Valve serves over 200 B2B companies and public sector organizations internationally. It is a member of the global E3 International Agency Network and one of Finland’s leading HubSpot partners.