How we’re helping HR DataHub clarify their strategy, scale up their marketing, and work as their fully outsourced marketing function.
Marketing for the longest time, really since the company started, looked like us trying to do what we could on LinkedIn. We were really struggling to get a cohesive message out and to get a cohesive approach. The biggest challenge was that we didn’t know what was working."
Alexa Grellet
Co-founder, HR DataHub
The ‘before picture’ of HR DataHub was just like many other early-stage B2B SaaS companies: they did what they could with the resources they had. And while they were growing, they knew they needed more man-power, and a more strategic approach.
So the question was: do they hire internally, or outsource to an agency?
The answer was clear: if HR DataHub wanted to reach their goals, they’d have to hire a small army of experts.
And, well…you can probably guess by now that we were that small army of experts! 🤩
"Advance B2B is literally our entire marketing team, and we're so happy about it."
Now, marketing at HR DataHub is cohesive, targeted, and data-driven. All of the technical foundations are in place, and we’re ready to achieve amazing results as a team.
HR DataHub now has their own dedicated growth team (including their Growth Marketing Strategist, Content Marketer and Paid Acquisition Specialist) as well as the wider team of Advancers when they need design or marketing technology help, for example.
For those who don’t know, the Advance B2B growth marketing strategy phase is pretty full-on (and for good reason!)
We spend around 8 weeks doing some pretty heavy digging into your business, your customers. For example:
As we mentioned earlier, our customer research was one of the key selling points for HR DataHub. 💡
And it’s lucky for us, too – because we believe customer research is an irreplaceable part of any company’s growth strategy. You need to talk to your customers to find out who they are, who they think you are, and where you can find more people like them.
We spoke to several of HR DataHub’s customers to help solidify their thoughts about their customers’ behavior –and debunk some internal myths too!
From there, we nailed down the Ideal Customer Profile that we’ll use as our guide for the months and years to come (until it’s time to use our learnings to refine it even more, of course!)
We can’t say it any better than our customers, so take it from Alexa, Co-Founder at HR DataHub:
“You are this collection of badass people that are just so competent and kind and just really, really good. And that's the kind of people that we want to work with.”
As well as our amazing team, the learning culture and generosity of knowledge sharing that we create with our customers is something HR DataHub values highly.
You see, we do better when our customers do better. The more knowledge we can share, the more competent and skilled marketers our customers can become, and that’s a double win for both of us.
