Read on to find out how we help CubiCasa scale their marketing efforts 🚀
The agile vs. waterfall- I’m a big agile believer. But- you need planning, and for the point of growth we are at, this monthly rhythm is good. For smaller companies, it might be challenging. After you have a path and statistically significant threshold, it makes sense to work in an agile way. With more data, customers, and retention, the feedback loop would be higher. Also, the systems weren’t in place when we started, but if you have a good setup, you can avoid pitfalls and just run.
Aarne Huttunen
Chief Product Officer, Cubicasa
According to Aarne, CubiCasa appreciated our team spirit and genuine passion for delivering meaningful work. The collaboration between CubiCasa and Advance B2B proved to be a successful partnership in accelerating CubiCasa's growth marketing efforts.
By leveraging the expertise and innovative approaches of Advance B2B, CubiCasa was able to optimize their marketing strategies, expand their reach, and adapt their business model to serve their customers better.
A key lesson they learned was the importance of integrating external partners into the internal team structure from the start, enabling better communication, information flow, and ultimately improved results.
“Exposing as much as possible from the customer side to the agency, explaining how the product works, and helping understand product and market fit. If your agency partners don’t know this, it will be hard or even impossible to do good marketing. Enable them to have a deep dive into your customers.”
As CubiCasa continues their growth trajectory, they are well-equipped with the knowledge and strategies gained from their collaboration with Advance B2B to further propel their success in the floor plan application industry.
