One of the big challenges facing sales, marketing and growth teams is the abundance of customer data scattered across multiple tools and platforms. Ed Fry of Hull.io knows this all too well so I caught up with him to hear how you can collect all that data to build the ultimate customer profile in order to segment, personalise and automate your sales and marketing — at scale.
Psst! Click here for a full transcript of the episode.
Prior to joining Hull’s growth team, Ed was employee number one at inbound.org, the internet's smartest marketing community, and with close to a quarter of a million members this is where Ed first ran into the challenge of delivering automated personalisation at scale. In addition to these topics, Ed talks to us about:
Stay tuned for the end of the episode where Ed shares the 5 tools he’d use to build his customer stack alongside his best piece of advice for SaaS growth leaders.
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Enjoy the show!
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Links:
Hull >> hull.io
Ed's 5 Part Framework For Personalisation >> hull.io/blog/personalization-everywhere-create-a-personalization-strategy
Stop Calling It a "Marketing Stack" >> hull.io/blog/stop-calling-it-a-marketing-stack
Do Fewer Things, Better >> onstartups.com/do-fewer-things-better
Inbound >> inbound.org
Follow Ed on Twitter >> twitter.com/edfryed