When it comes to SaaS growth, a lot of content and discourse focuses on hyper-growth tactics with a (false) promise that they'll magically turn you into a unicorn. But unicorns a rare. They are outliers, so I caught up with Steve Rayson, Director at BuzzSumo, to hear about another path you can take, and it's that of a SaaS Donkey.
By putting sustainability and profitability above hyper-growth, BuzzSumo have built a steady SaaS business that is loved by growth and content marketers alike, going from beta launch to $5M ARR over the last three years or so. In this episode, Steve tells us about:
Stay tuned for the end of the episode where Steve shares his top 5 tools that help him with his work alongside his best piece of advice for SaaS growth leaders.
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Enjoy the show!
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Links:
BuzzSumo >> buzzsumo.com
Proud To Be A SaaS Donkey >> buzzsumo.com/blog/proud-donkey-buzzsumo-reflections-growing-5m-saas-business
Anders Pink >> anderspink.com
Follow Steve on Twitter >> twitter.com/steverayson