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Why your inbound marketing is failing – and how to fix it

29 minutes | 21.08.19

“We’ve followed the inbound marketing playbook 100%, but no quality leads are coming in. I don’t understand what we’re doing wrong!” Sound familiar?  As an agency marketer, I’ve heard this more than j [...]

The 3 pillars of our growth with Krish Subramanian, CEO of Chargebee (Podcast)

2 minutes | 26.02.18

Krish Subramanian stopped by The Growth Hub Podcast to share the story of Chargebee's journey to 5000 customers. Krish and his founding team set up Chargebee back in 2011 and the Chennai-based company [...]

SaaS enterprise marketing with Lidia Lüttin, CMO at Bynder (Podcast)

2 minutes | 22.11.17

When Lidia Lüttin joined Bynder in 2013 she was the fourth person to join the team. Her focus was marketing Bynder's Digital Asset Management platform to enterprise customers in Germany from the Dutch [...]

Why Drift killed all their lead forms with Dave Gerhardt, VP of Marketing at Drift (Podcast)

2 minutes | 01.08.17

About one year ago, Dave Gerhardt received a phone call from Drift CEO David Cancel saying they should kill all their lead forms. As Marketing Director, Dave was a little shocked since this was one of [...]

How to acquire and monetise freemium SaaS customers with Kieran Flanagan, VP of Marketing at HubSpot (Podcast)

2 minutes | 07.06.17

Two of the biggest challenges facing SaaS marketers who operate a freemium model is the acquisition of new users and then converting them into paying customers. But that's exactly what Kieran Flanagan [...]