Edward Ford
Last updated 31 October, 2021.
Guillaume Cabane, aka G, is a well known name within the world of SaaS. He's also well known by his other name, The Mad Scientist, for his original and out of the box experiments in marketing; he doesn't follow the playbook, he rewrites it.
Having recently joined Drift as VP of Growth, G shares with us his insights on growth marketing and how he’s planning to build up the growth function at Drift, including:
- Why G decided to join Drift ⚡️
- How he handled his first 100 days as the founding member of their growth team
- The purpose of growth marketing at Drift and its role within their monthly product launches, known as marketable moments
- How the team operates inbetween other functions and the SLAs they use to align sales and marketing
- Some of G’s craziest experiments he’s run while at Drift 🔬
- The big challenges facing growth marketers
- How G plans to build out the growth team during 2018
- The inside scoop on his famous hot coffee experiment ☕️
Stay tuned to the end of the episode where Guillaume takes on our fast five challenge and shares his best piece of advice for fellow SaaS marketers.
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Enjoy the show!
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Links:
Drift >> drift.com
G's tool recommendations:
Madkudu >> madkudu.com
Hull >> hull.io
Segment >> segment.com
Clearbit >> clearbit.com
Sendoso >> sendoso.com
Postmates >> postmates.com
Follow Guillaume on Twitter >> twitter.com/guillaumecabane
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Advance B2B >> www.advanceb2b.com
Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub
Follow Edward on Twitter >> twitter.com/NordicEdward
