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Growth Marketing with Calqulate

Mastering the HubSpot CRM and pimping the hell out of it with lead magnets ✅

Calqulate’s mission is to make finance understandable and actionable. Their financial analytics platform helps startups and growth companies understand their current and future business performance to achieve faster growth. 

Calqulate partnered with us to get help scaling up their marketing operations. 

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The starting point

Biggest challenges Calqulate wanted us to help with:

Why did they choose to work with us?

  • Our experience working with many similar B2B SaaS companies
  • Ability to scale up marketing in different areas: content, HubSpot, growth marketing etc.
  • Agile working to get things done

Some examples of work we did 👉

  • Helped them align their marketing and sales
  • Created a welcome campaign together with a user onboarding process that included a workflow and email sequences on Hubspot
  • Created a lead nurturing process and a lead scoring system with custom attributes on Hubspot
  • Created various downloadables to be used as lead magnets, addressing TOFU and MOFU
  • Created a Hubspot landing page template for lead magnets
  • Audited Calqulate’s website and made recommendations for improvements to get more leads

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Ali, Mikko, and Audrey from Advance B2B were a crucial part of Calqulate’s marketing development. Advance B2B helped us master our HubSpot CRM and pimp the hell out of it with lead magnets, CRM nurturing scores and a lead scoring system.

Their professionalism and proactive help cut months off at scaling our marketing efforts and have been a notable acceleration in our growth.”

Cameron Murphy

Head of Growth, Calqulate

Interested?

If you’re interested in working with us or have a question about our services, get in touch—we’d love to chat! 🙋🏽‍♂️

Contact us