What is marketing automation?
Marketing automation means automated marketing actions according to predefined conditions, such as emails and personalized content for website visitors.
Marketing automation software gathers contact information, essential marketing tools (landing pages, emails, social media etc.) and reporting. The software guides results-oriented marketing in which all areas support each other, making the measuring of marketing easier.
Sending an email via marketing automation software is only allowed to those contacts that have given their consent or are already buying customers. Consequently, using purchased email lists is not allowed. If your company doesn’t have a valid marketing database, we would be happy to help in creating one.